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Local SEO Score

Evaluate your business's local search visibility across 7 key factors. Get your score and actionable recommendations to rank higher on Google Maps and local search.

Business Profile

Your Local SEO Score

50/100
Local SEO Score
Needs Improvement
Recommendations

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How to Use This Tool

This tool evaluates your business's local search readiness in seconds. Here's how to use it effectively:

  1. Evaluate your assets: Answer honestly about your Website, Google Business Profile, and Reviews.
  2. Check technicals: Note your mobile-friendliness, local citations, and schema markup status.
  3. Social presence: Select how active you are on local community social channels.

The calculator weights these 7 key factors and generates a score out of 100, providing an instant snapshot of your local SEO health.

The Reality of Local SEO

Local SEO isn't just about throwing keywords on a page—it's a brutal competition for the top 3 spots in the Google Maps "Local Pack."

Why does it matter? Because 76% of people who search for something nearby visit a related business within 24 hours. If your score here is below 60, you are actively losing foot traffic to your competitors.

This calculator exposes the exact pillars Google uses to rank local businesses. Fix the weak spots identified here, and you'll see your rankings climb.

Local Search Facts
  • Businesses with a claimed, fully optimized Google Business Profile see 2.7x more engagement than those without one.
  • 64% of consumers rely heavily on Google Reviews before making a local purchasing decision.
  • Mobile-friendly websites rank up to 5x higher in local pack results since Google uses mobile-first indexing.
  • Structured data (Schema markup) can boost local click-through rates by 30%.
Pro Ranking Tips
  • Obsess over GBP: Your Google Business Profile is worth 20% of your total score. Keep hours accurate, post weekly updates, and add photos.
  • Review Velocity: It's not just about having 50 reviews; getting a steady stream of 2-3 reviews a week signals relevance to Google.
  • NAP Consistency: Ensure your Name, Address, and Phone number are exactly identical across all local citations (Yelp, Bing, Apple Maps).
Who Is This For?
  • Local Business Owners: (Restaurants, Salons, Clinics) instantly audit your current local SEO readiness against competitors.
  • Marketing Agencies: Evaluate a client's local search presence quickly before pitching services or onboarding them.
  • Freelancers: Identify quick-win optimizations for your clients' Google Maps profiles.
About the Algorithm

This tool evaluates local SEO across 7 heavily weighted categories modeled after actual search engine ranking factors: Website (20%), Google Business Profile (20%), Google Reviews (15%), Mobile Friendliness (15%), Local Citations (15%), Schema Markup (10%), and Social Media (5%).

Score Examples
The Local Leader (100/100)
Website ✓, GBP ✓, Reviews 50+, Mobile ✓, Citations 20+, Schema Yes, Social Very Active.
The Average Shop (73/100)
Website ✓, GBP Yes, Reviews 10-50, Mobile ✓, Citations 5-20, Schema Unsure, Social Active.
The Invisible Store (28/100)
Website ✓, GBP No, Reviews 0-10, Mobile No, Citations 1-5, Schema No, Social Basic.

Frequently Asked Questions

Quick answers about local SEO scoring and how to improve your rank.

A score of 80–100 is excellent, 60–79 is good, 40–59 needs improvement, and below 40 requires urgent attention. Our calculator evaluates 7 key factors: website, Google Business Profile, reviews, mobile-friendliness, citations, schema markup, and social media.
Claim and optimize your Google Business Profile, encourage customer reviews, ensure mobile-friendly website design, build local citations on directories like Yelp and Bing Places, add LocalBusiness schema markup, and maintain active social media profiles.
Yes. Google Business Profile is the single most important factor for local search visibility. Businesses with a claimed and optimized GBP see 2.7x more engagement and significantly higher local pack rankings.
Over 60% of local searches happen on mobile devices. Google uses mobile-first indexing, meaning it primarily evaluates your mobile site for ranking. Mobile-friendly sites rank 5x higher in local pack results.
Aim for 50+ reviews with an average rating of 4.0 or higher. Review quantity and quality both influence local rankings. Respond to all reviews — positive and negative — to show engagement.
Local citations are online mentions of your business name, address, and phone number on directories and websites. Consistent NAP information across 20+ citations signals trust to Google and improves local ranking.
Yes. LocalBusiness schema markup helps Google understand your business details and can trigger rich results in search. Pages with structured data see up to 30% higher click-through rates.

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